The term Information Architecture includes interaction design, visual design, copywriting and just about everything else under the umbrella of Website Design. I refer to Information Architecture as "where we put stuff."
Information architecture includes your website’s site map (or family tree). It is the blueprint that describes where content resides on your website.
The information architecture helps identify:
- How different types of content relate to one another
- How much content exists (also known as a content audit)
- Content gaps
- Redundant content
- Overlapping content
- Content that seems to belong in two places
It’s a first step to designing a website, and is most important when designing medium to large websites.